my design fix

Here is the trailer for the documentary titled ‘Objectified’ by Gary Hustwit, which I mentioned in my previous blog entry on the Objectified Poster. It had its world premiere at the SxSW Film Festival in March 2009 and will be available on DVD and for download in July 2009. I’ll be keen to see it!

“Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.”

Visit the Objectified website at www.objectifiedfilm.com